Series: Program Details

AppFoundry enablement process

The process of AppFoundry enablement is as follows:

• Follow the guidelines in Joining AppFoundry.
• Complete the Genesys Ascend Program application and profile.
  Note: AppFoundry partner program acceptance requires Genesys approval.
• Perform business alignment, including company maturity, white space alignment, vertical alignment, and regional alignment.
• Maintain compliance at Genesys. For more compliance information, see the Code of Business Ethics.

Execution of AppFoundry partner contracts

To execute the AppFoundry partner contracts, the following are required:

• AppFoundry Partner Master Agreement (minimum).
• Additional agreements and exhibits listed on the Genesys Legal page.
• An appropriate SDK agreement that governs the use and/or distribution.
• Appropriate evaluation license agreements.
• Genesys AppFoundry Marketplace addendum.
• GDPR data processing agreement.

Partner Enablement Manager (PEM)

Once your agreement is signed, a dedicated PEM is assigned to support and empower our partnership to reach your goals and drive successful outcomes. The PEM works cross-functionally with internal and partner team members to expand the definition of partner success through end-to-end partner enablement and engagement.

The PEM provides high-touch support throughout our partnership journey. The PEM reviews the partnership plans to ensure alignment with the partners’ go-to-market and strategic focus partnership with Genesys.

A kickoff meeting is scheduled with the following agenda:

• Introduction
• Our partnership journey
• Overview of the AppFoundry partner program
• Genesys Partner Portal
• Resources, assets, and tools
• Developer center
• Genie 2.0
• Partner academy – training and certifications
• Ongoing support.

Training and certifications

• ISV AppFoundry partners are required to work with their assigned PEM to review and track the Genesys curriculum within our partner academy.
• ISV AppFoundry partners are required to have one person who has earned the Cloud Certified Partner (CCP) certification to be technically certified.
  Note: CCP certification is provided free of cost to all the partners via the partner academy.
• ISV AppFoundry partners are required to complete core content and labs to be eligible to register for the exam. The partner is considered a technically certified individual only after passing the exam.
• ISV AppFoundry Partners can access the partner academy via the partner portal. The partner academy provides a free learning journey that is curated specifically for AppFoundry partners.

Development of integration & commercial setup

The AppFoundry Developer Enablement team supports the partners by developing their integrations. Genesys supports partner-defining pricing and discounting strategies. For more information about part management, see the Part Management Guidelines. Genesys Cloud integrations support the fair use policy. For more information about the fair use policy, see the Genesys Cloud fair use policy.

Go-To-Market activities

Once access to the Partner Portal is granted, AppFoundry partners can begin their Go-To-Market activities.

The Go-To-Market activities are as follows:

• Press Release
• Introductory partner webinar for Genesys sales team (partners and friends)
• Ability to participate in marketing awareness campaigns
• Creating sales materials and uploading to Genie 2.0 (Genesys digital sales library).

To get started, perform the following:

1. Log in to the Partner Portal.
2. In the Marketing tab, click Partner Marketing Central (PMC).
   Note: If you do not have access to PMC, click Sign up here to create and request an account.
3. Once logged into PMC, click Learning tab to begin your marketing checklist.