Series: Joining AppFoundry

Joining AppFoundry

The Genesys Ascend AppFoundry Marketplace gives an unprecedented opportunity to partners, developers, and customers to market their solutions to the Genesys customer base.

Objectives of the AppFoundry partner program

The objectives of the AppFoundry partner program are as follows:

• Enhance Genesys’ customer experience and customer time-to-value.
• Provide ISVs a clear path to market for solutions built on Genesys APIs, integrations, and anything that adds value to a Genesys environment.
• Provide easy access for customers to access an attractive and easily searchable catalog of partner solutions and/or Genesys-built integrations to third parties.
• Foster collaboration and alignment with Genesys sales.

The AppFoundry partner program offers the ISV partnership program to its partners. This program provides ISVs with a path to market their solutions via a feature-rich marketplace listing portal that allows our customers to browse and search for new solutions that solve problems or add value within their Genesys environment.

When customers express interest in a listing, the customer lead is captured and delivered directly to the listing party and the Genesys sales representative supporting that account. Also, the ISV partnership program enables ISV partners to co-market their solutions at Genesys events, through webinars, digital marketing campaigns, and the press. A separate marketing guide provides more details.

The ISV partnership program provides a commercial model that allows partners to directly compensate Genesys Salesforce for sales of apps listed in the marketplace. Direct compensation for sales representatives helps foster alignment and collaboration with Genesys sales. The ISV partnership program is specially designed for ISVs committed to teaming with Genesys to enhance their customer experience. The ISV partnership program offers complementary software applications that integrate or interoperate with the Genesys platforms.