Series: Program Details

Detalles del programa

AppFoundry gives partners, developers, ISVs, IHVs, VARs, and customers an unprecedented opportunity to market their solutions to the Genesys customer base. The feature-rich marketplace listing portal allows our customers to browse and search for new solutions that solve problems or add value in their Genesys environment. When customers express interest in a listing, the customer lead is captured and delivered directly to the listing party and the Genesys sales representative supporting that account. Genesys Marketplace program staff facilitates an introduction to the direct Genesys sales team.

Also, the program provides partners the opportunity to co-market their solutions at Genesys events, in webinars, in digital marketing campaigns, and to the press. Finally, the marketplace program provides a commercial model that allows third parties to directly compensate the Genesys Salesforce for sales of apps listed in the marketplace. Direct compensation for sales representatives helps foster alignment and collaboration with Genesys sales.

Objetivos

The objectives of the AppFoundry Partner program are as follows:

    • Improve Genesys’ customer experience and time to value.
    • Provide ISVs, IHVs, VARs, SIs, and customers a clear path to market for solutions built on Genesys APIs, integrations, and anything that adds value to a Genesys environment.
    • Provide customers easy access to an attractive and easily searchable catalog of partner solutions and/or Genesys-built integrations to third parties.
    • Foster collaboration and alignment with Genesys sales.

    Beneficios

    The AppFoundry ISV partner program benefits are as follows:

    Partner Benefits Program Level Benefits
    Discounts
    • 7% off on Genesys University Training Courses.
    Technical Enablement
    • Access to the Genesys Care knowledge base, Genesys developer forum, and Genesys AppFoundry ISV Partner community.
    • Access to Genesys Technical Support (requires the Genesys Certified Support Professional and a valid lab or production license).
    • Access to Genesys Lab software for a fee to validate their solutions with the Genesys Suite.
    • Integrate Genesys SDK with the Genesys Customer Experience Platform..
    • Access to the Genesys test plans for self-validation, if available.
    • Access to the Genesys On-Demand Services (ODS) or Professional Services for a fee.
      Partner Enablement
      • Access to the Genesys Partner Network Portal for AppFoundry ISV partners.
      • Access to the partner webinars.
      • Access to the Genesys Partner Network Community.
      General Marketing
      • Option to join the marketplace program and list the app/integration in the Genesys AppFoundry Marketplace.
      AppFoundry Marketplace Program
      • Use AppFoundry partner logo.
      • Opportunity to get Field Marketing Sponsorship.
      • Opportunity to participate in the Genesys Partner Summit.
      • Opportunity to participate in the Genesys Partners and Friends Webinar.
      • Opportunity to nominate customers for the case study and/or the success story.
      • Opportunity to do a partner press release (subject to Genesys approval).
      • Opportunity to do digital marketing activities.

      Tiered partner program

      The tiered partner program features provide benefits at different levels, based on the aggregate gross revenue generated within the AppFoundry program. The aggregate revenue is defined as the sum of Genesys’ total gross billing to the end customer or reseller and the partner’s total gross billing to the end customer or reseller.

      Joining the tiered program

      To join the tiered program, perform the following:

      • Partners must ensure that they have an application listed as an ISV application on Genesys Cloud.
      • Each new partner joins the AppFoundry ISV partner program with the Bronze Tier.
      • Optionally, partners can provide Genesys’ Common Terms of Service for an ISV application. For more information about the common terms of service, see Common Terms of Service.

        Partner tiering

        Genesys annually evaluates each partner’s compliance with the program guide requirements before changing each partner’s category, tier assignment, and economic benefits. Genesys measures and reports the performance on a set of cloud recurring revenue, defined as a KPI. Official compliance and applicable program changes to this KPI are assessed annually.

        The timelines for the compliance reviews are as follows:

        • Compliance review takes place in Q4 and is based on the applicable recurring revenue and training certifications from the ongoing calendar year.
        • The KPI is defined as the recurring annual gross revenue earned through sales. The KPI is the sum of gross sales, partner invoices, and Genesys invoices. This KPI is subject to change annually with the AppFoundry program guide.
        • When the partner is deemed to be non-compliant with the KPI during the annual compliance review, a recovery grace period is granted. If the partner fails to achieve compliance within the recovery period, Genesys changes the partner’s tier.
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